部门(系):suncitygroup太阳新城官网
职务、职称:讲师 硕导
联系邮箱: renzhuoyi@126.com
研究方向:电子营销、消费者行为
所(拟)授课程:营销管理、市场营销、网络营销
个人简介:
任卓异,女,MBA硕士生导师,2018年毕业于澳门科技大学,获管理学博士学位。研究方向为电子营销、消费者行为。
教育背景:
2014.09--2018.02 澳门科技大学 管理学博士
工作经历:
2018.06-至今 suncitygroup太阳新城官网 市场营销与电子商务系
代表性成果:
1.Jiang, L., Zhou, W., Ren, Z*. and Yang, Z. (2021). “Make the Apps Stand Out:Discoverability and Perceived Value Are Vital for Adoption,” Journal of Research in Interactive Marketing, 1–20.
(通讯作者,SSCI, 2021 JCR Q1, ranking 21/154, Impact Factor: 10.176)
Ren, Z., Jiang, L., and Fang, Y. (2021). “Effects of Privacy Protection Selfefficacy on APP Users’ Information Disclosure Willingness,” Qiye Jingji, 2021(4):113-121.
(《企业经济》,北京大学核心期刊)
Ren, Z. and Jiang, L. (2020). “How APP’ Perceived Value and User Participation can impact on Continuance Intention,” Qiye Jingji, 4:91-98.
(《企业经济》,北京大学核心期刊)
Ren, Z, Jiang, L., and Pang, C. (2017), “Study on Influential Elements of Application Discoverability in the Mobile Internet Era,” Science and Technology Management Research, 17, 193-200.
(《科技管理研究》,北京大学核心期刊)
《农产品区域公用品牌建设理论与实务》副主编,经济科学出版社,2022年9月第一版。
Ren, Z. and Jiang, L., and C. Pan (2017), “Empirical Study on Influential Elements of Application Developers on APP Discoverability,” in Proceedings of 2017 China Marketing International Conference: Marketing Strategy in the Sharing Economy: Localization and Globalization, July, Beijing, China, 1107-1117.
(The Excellent Paper Award)